Earlier in the year I was very honoured to be asked to judge the Australian Graphic Design Association biennial awards - an amazing array of work from designers all around the country. It was an arduous task with more than 2000 pieces entered, each one of them of an excellent standard. I was sworn to secrecy, and wasn't allowed to tell anyone I was a judge until now - it was quite a challenge to keep quiet as the whole judging process was so interesting.
On Saturday night the awards were given at a presentation dinner where 450 designers from all over the country attended in anticipation of winning a coveted Pinnacle - the highest achievement. It was a fantastic night and a chance to catch up with designers from all disciplines.
As part of my role as a judge, I was asked to choose a piece to be given a Judge's Choice award. I chose this brochure from Voice Design for their client, photographer Toby Richardson who catalogued a variety of old mattresses. I so admire the concept of finding a story, and beauty, in something that others have discarded. I thought Voice did a great job at expressing that in their design and I especially loved the woven label that was attached to the front - an innovative and entirely appropriate use of materials.
Posted by Jane Cameron