Fashion and Lifestyle events take style and personality to the next level and demand a level of sophistication that can often be overlooked with your day to day corporate functions. The finest details make the world of difference and transform a run of the mill event into something mind-blowing and amazing.
1. First tick has to be location
Always looking to make a new discovery and raise the bar, our fashionistas look for inspiring spaces that ooze creativity and character. Even for something as simple as a model casting or show de-brief a unique backdrop will engage the audience and steer the conversation. Ease of access is key so even for a location that sits outside the CBD you can still be top of the days appointment schedule if you have thought out some fun and easily accessible transport options.
2. Diversity for the win
Offering flexible venue space, services and branding opportunities helps a fashion event extend its marketing reach. Often fashion events take place within a short time frame around the main fashion week and the competition to be ‘noticed’ amongst all the other content is high. Get creative with thinking about how a brand can best showcase itself within your spaces and maximise the potential for memorable activations. Where better to showcase a swimwear or activewear brand than poolside? Also work closely with suppliers to bring together multiple ideas in one place; an activation that captures all the senses has more chance of resonating with people and being memorable.
Find a creative space to let your product shine, plus attract and excite the right guests.
3. Comfort (just quietly!)
That’s right sometimes we have to admit that a long day power walking in heels from one event to the next has lost its shine. What better way to show your guests some love than with a stay in a number 1 hotel and home of all things fashion? Personalise their stay and create the event within the comfort of their own room; from tailored wardrobes, accessories to look through and luxury cosmetics you can place the products of your event right into their hand at the perfect moment they would need them. Or just leave them to relax and enjoy… everyone loves the event that took good care of them.
